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Manager - eRetail (Redken)

New York, NY, New York

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Permanent

New York, NY, New York

Digital

Full - Time

09-May-2024

Job Title Manager Redken E-retail

Division: Professional Products Division

Location: Hudson Yards, NY

Reports To: AVP CRM & Eretail , Redken

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Professional Products , our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kerastase, Redken, Matrix, Biolage, Mizani, L’Oreal Technique and Pureology.

Redken is the #1 brand in the professional hair category in both Pro and Consumer channels, leading in Haircolor, Styling and Haircare. Redken has a complex distribution ecosystem across SalonCentric, Amazon, Ulta, Chain Accts and DTC Ecom . The brand has 3 separate categories- Haircolor, Haircare, Styling- all of which hold the number 1 position in the pro market. Redken is the largest spender in the industry in Media and ranked #1 in the market in terms of advocacy metrics.

What You Will Do:

Redken eRetail Manager

• Partner with channel leads to drive eRetail for Redken across Pro and Consumer channels to increase market share in all key category segments

• Act as primary POC with the DMI for ecom content in partnership with the channel teams and brand marketing

• Primary POC between US eComm Accel, DMI eComm and US Marketing teams for eComm content for Pro & Consumer

• Ensure new product launches and PDP refreshes are optimized within brand guidelines and with eComm Accel team, for each retailers requirements

• Work with Marketing team and eComm Accel teams closely on content creation and execution (copy, images, videos)

• Brief new asset requests to DMI or internal content partners for creation of new or optimized assets and manage project workflows to ensure dealings are met

• Primary POC for SC, Amazon Teams

• SalonCentric

• Lead Salon Centric eComm Strategy, site merchandising, monthly updates & sampling

• Approx 20 assets per month from brief to release, all Salon Centric release for banners & PDP is manual work outside of Salsify (renaming assets, putting into excel sheets for each asset)

• Amazon

• Partner with Amazon & eComm Accel team on brand priorities & content strategy including PDP, Brand Shop, email and Influencer

• Manage all Media content updates needed

• PIM ownership (5% of time) of Opera, optimizing copy for PDP and for each retailer

• Reviews: work with US marketing, DMI, Ops and Passport Manager and outside vendor to ensure product review campaigns are executed on time and following best practices

• Power Reviews: monthly briefs, digital inserts & shipping samples to power reviews

• Ensure review syndication and data flow accuracy, share reporting with Marketing

What’s In It For You:

• Salary Range: $98,200-$137,500

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)

• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)

• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)

• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)

• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)

• Employee Resource Groups (Think Tanks and Innovation Squads)

• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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