Komatsu is an indispensable partner to the construction, mining, forestry, forklift, and industrial machinery markets, maximizing value for customers through innovative solutions. With a diverse line of products supported by our advanced IoT technologies, regional distribution channels, and a global service network, we tap into the power of data and technology to enhance safety and productivity while optimizing performance. Komatsu supports a myriad of markets, including housing, infrastructure, water, pipeline, minerals, automobile, aerospace, electronics and medical, through its many brands and subsidiaries, includingTimberPro, Joy, P&H, Montabert, Modular Mining Systems, Hensley Industries, NTC, and Gigaphoton. Job Overview Create and Maintain Strategic Product Plan for non-OE aftermarket electric mining shovels and drills, producing a master product plan to be incorporated into the company's strategic plan. Oversee non-OE aftermarket shovel and drill products, managing the pricing, configurations and technical product support. Drive New Product Development for non-OE aftermarket shovel and drill products, with heavy participation in the programs and ownership of the initiation and definition of new aftermarket products. Work with the development team to establish functional / technical specifications, business case justifications, product validation, and product documentation including case studies, customer presentations, technical and marketing literature. Support Sales of non-OE aftermarket shovel and drill products through technical and commercial support of tenders and presentations to customers. Work cross functionally to ensure appropriate product cost points, inventory levels, lead times and supply agreements are in place for successful growth. Guide Product Marketing Activity for non-OE aftermarket shovel and drill products, including product positioning, product roadmaps, launches, presentations, competitive comparisons and sales training Understand and Communicate Market Dynamics for non-OE aftermarket shovel and drill products through market research and relationships with customers, third parties and Region sales & service personnel. Key Job Responsibilities Develop and maintain strategic product plan, including market requirements, competitive landscape, gaps, product positioning, lifecycle, pricing, operations footprint and product support plan. Assist with compiling the master plan for the Surface Products Division Use available tools and computer systems to analyze sales history, win / loss reports, forecasted opportunities and product market share to understand current market position and establish desired growth positioning. Oversee current product offerings through revision of product pricing, product applicability, and configurations. Evaluate requests from the field and participate in project definition meetings to ensure compliance to customer requirements. Create ideas and define need for new product introductions and develop business case justifications to determine feasibility. Guide product development through engagement in Concept and Design Phases. Continually evaluate and adjust Business Plan and Functional Specification through the NPD process based on customer feedback (VOC). Visit customers and regional facilities to present products, build relationships and understand applications, requirements and market. Host factory visits from customers. Create marketing materials for products with Marketing Communications, including presentations, competitive comparisons, case studies, value propositions, brochures, videos, literature and promotional materials. Work with Regional Leadership teams and Regional Sales Managers to develop appropriate strategies and sales targets for Non-OE Aftermarket shovel and drill products Participate in Product Reliability Review Board (PRRB) to help clarify, prioritize and solve product i