Job Description :

About Us

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 27,000 talented people come together at Diageo to create the magic behind our much-loved brands.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's individual passions, commitments and specialist skills. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

Accountabilities:

• Bring sharp insight and forward thinking to the development of marketing and innovation activity which is based on consumer, shopper, category and cultural understanding, in service of achieving the in-year and following year’s performance ambitions.

• Proactively defines and communicates opportunities for growth to enable the creation and/ or execution of outstanding growth drivers by unleashing deep consumer and shopper insight, in combination with applying learnings from measurement and evaluation

• Ensures brand strategies are translated to clear opportunities to win at the point of purchase, based on sound shopper and on trade insight

• Create a sustainable and vibrant consumer and shopper culture across the marketing team by continually bringing to life the consumer/ shopper –motivations, on and off trade environment and cultural context.

• Provide strategic leadership, insight/key learning throughout the annual planning process. This ranges from measuring and evaluating previous years’ activities, to providing consumer and shopper insight and inspiration, to facilitating workshops, to leading the category/brand/ customer marketing team with an objective opinion on the key issues to be addressed and the way forward

• Own all stages of primary and secondary research, from methodology selection to vendor management to maintaining high standards of reporting to ensure learning is presented in an actionable, inspiring way. Make judgment on which information to use and the level of confidence people should have in using it. Importantly, ensure all research is compliant with our Responsible Research Policy.

• Lead and deliver innovation strategy and pipeline development for Scotch and other spirits in line with overall strategy at agreed scale on time and in budget (ie. 2-3 key projects per year depends on the project scale)

• Leading the Diageo Innovation Gate process, delivering project timelines

Experience required/Skills/Capabilities/Languages

• Min 5+ years of work experience within Innovation and/or consumer insights.

• Degree or equivalent qualification

• Good communication and interpersonal skills.

• Critical thinking, coupled with performance drive.

• Have a proven track record of how you've leveraged consumer, shopper and customer insights especially in luxury segment

Diversity Statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Worker Type :

Regular

Primary Location:

Ho Chi Minh City

Additional Locations :

Job Posting Start Date :

2024-05-16

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

DRINKiQ

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